The Economist – Reintroducing to APAC

Client Name
The Economist
Agency Name
Enfactum
Services
Growth Marketing Performance & Retention Marketing Brand Development Partnerships
Intro

Challenge

The Economist sought to re-establish growth in the APAC region, where rising competition and high costs made subscriber acquisition difficult.

Solution

Enfactum conducted a comprehensive APAC business assessment and built a dedicated regional marketing team, focused on:

  • Performance marketing to drive subscriptions
  • Retention marketing for existing readers
  • High-impact brand campaigns
  • Regional partnerships and channel expansion

Impact

47%
Cost savings on headcount
Revenue
targets exceeded within two quarters
Deployment
in just 6 weeks
Key regional
partnerships established
50%
reduction in agency fees vs. global average