HP – Rakuten Global Partnership
Framework design and coordination
AI integration testing and optimization
Global go-to-market and ecosystem enablement
Situation
- HP aimed to expand its global AI partnerships, enabling new applications on its AI PCs and Workstations.
- Rakuten sought to test, optimise, and distribute AI-driven apps globally.
Implementation
- Enfactum facilitated the HP–Rakuten partnership framework.
- Enabled technical testing and optimisation of Rakuten AI apps on HP platforms.
- Coordinated joint go-to-market initiatives and ecosystem communications.
Results
- Seamless integration of Rakuten AI apps on HP AI PCs and Workstations.
- Partnership positioned as a global benchmark for AI app and hardware collaboration.
- Opened doors for HP to onboard additional global AI partners.