AI Data Enrichment for HP Inc

Client Name
HP Inc (APAC Region)
Agency Name
Enfactum
Services
Data cleanup and enrichment across regional databases Intent signal identification and segmentation Sales and marketing enablement through actionable insights
Intro

Situation

  • HP needed to clean and enrich a database of over 100K customer records across APAC.
  • Inconsistent and outdated details were limiting sales and marketing outreach.

Implementation

  • Conducted large-scale data cleanup and enrichment.
  • Standardized ownership behavior data, verified addresses and emails.
  • Identified intent signals for new PC purchases.

Results

  • Delivered a clean, actionable database across multiple markets.
  • Enabled HP to target high-potential accounts with precision.
  • Strengthened sales pipeline with fresh insights into purchase intent.