The Economist Group – Global Affiliate Program

Client Name
The Economist Group
Agency Name
Enfactum
Services
Affiliate Marketing Partnerships Digital Growth
Intro

Challenge

The Economist Group wanted to reduce subscriber acquisition costs while scaling APAC penetration.

Solution

  • Designed a global affiliate program with regional focus
  • Built strategic partnerships and affiliate networks
  • Optimized acquisition cost structures

Impact

25%
lower acquisition costs vs. average
80+
regional partnerships established
8%
of APAC sales contributed via affiliates