Launching HP Garage 2.0 – An Incubation Hub

Client Name
HP Inc (APAC Region)
Agency Name
Enfactum
Services
Go-to-Market Strategy Ecosystem Design Partnership and Stakeholder Development Program Architecture Launch Execution
Intro

Intro

Reimagining one of the most iconic symbols of innovation, HP launched Garage 2.0, a modern incubation hub built to spark AI-led growth across Asia-Pacific. The goal was to revive the original Silicon Valley spirit of experimentation while creating an ecosystem for startups, mentors, and investors working with AI.

Situation

  • HP wanted to transform its historic Garage legacy into a living, breathing innovation platform for the AI era.
  • The objective was to build a strong ecosystem of startups, partners, and mentors to drive applied AI innovation and eventually develop an AI App Store for HP platforms.

Implementation

  • Enfactum led the go-to-market consulting project from strategy to rollout.
  • Defined positioning, narrative, and launch roadmap for Garage 2.0.
  • Curated a partner network of VCs, accelerators, universities, and government bodies.
  • Designed end-to-end programme architecture, including masterclasses, mentor mixers, and startup onboarding experiences.
  • Built communication frameworks and content to highlight HP’s commitment to AI-driven innovation.

Results

  • Garage 2.0 successfully launched and is already attracting leading AI startups across APAC.
  • Built a high-quality pipeline of innovation partners, including venture firms, universities, and enterprise collaborators.
  • Strengthened HP’s thought leadership and visibility in the AI ecosystem.
  • Established a scalable framework for future HP innovation hubs and the upcoming AI App Store.
Intro

What Makes It Different

Do it once. Do it right.

  • Filter the Noise: Over 40 AI firms onboarded, hand-selected by HP and Intel leaders. Every partner vetted for real technical depth and deployability.
  • Guardrails Built In: Evaluation frameworks designed to cut through hype, flag brittle workflows, and pressure test each integration.
  • Boardroom to Back Office: A holistic approach that aligns AI initiatives with business expansion, not isolated experiments.
  • Human First Adoption: Focus on everyday wins such as education, better prompting, and smoother workflows that drive adoption.
  • Proven Track Record: Success with HP, Rakuten AI, Seagate, NBA.com, and Western Union shows a consistent record of execution and impact.

Impact

40+
AI startups onboarded
20+
ecosystem partners
5+
launch programs executed